Salt & Stone
Art direction for a ceramics studio's first full collection launch. Photography, set design and lookbook were built around natural light and raw materials.
Client
Salt & Stone Ceramics
Role
Art direction
Categories
Visual Design
,
Branding
Year
2025

01
Challenge
The studio was launching its first full collection and wanted the imagery to feel as honest as the pieces themselves.
01
Challenge
The studio was launching its first full collection and wanted the imagery to feel as honest as the pieces themselves.
01
Challenge
The studio was launching its first full collection and wanted the imagery to feel as honest as the pieces themselves.
02
Approach
We built photography, set design and the lookbook around natural light and raw materials, keeping every frame quiet and tactile.
02
Approach
We built photography, set design and the lookbook around natural light and raw materials, keeping every frame quiet and tactile.
02
Approach
We built photography, set design and the lookbook around natural light and raw materials, keeping every frame quiet and tactile.
03
Outcome
The launch drew strong early interest, and the visual language became the base for the studio's later releases.
03
Outcome
The launch drew strong early interest, and the visual language became the base for the studio's later releases.
03
Outcome
The launch drew strong early interest, and the visual language became the base for the studio's later releases.






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Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
