Salt & Stone

Art direction for a ceramics studio's first full collection launch. Photography, set design and lookbook were built around natural light and raw materials.

Client

Salt & Stone Ceramics

Role

Art direction

Categories

Visual Design

,

Branding

Year

2025

Salt & Stone speckled ceramic bowls, vases and plates on a stone table with a terracotta gift box

01

Challenge

The studio was launching its first full collection and wanted the imagery to feel as honest as the pieces themselves.

01

Challenge

The studio was launching its first full collection and wanted the imagery to feel as honest as the pieces themselves.

01

Challenge

The studio was launching its first full collection and wanted the imagery to feel as honest as the pieces themselves.

02

Approach

We built photography, set design and the lookbook around natural light and raw materials, keeping every frame quiet and tactile.

02

Approach

We built photography, set design and the lookbook around natural light and raw materials, keeping every frame quiet and tactile.

02

Approach

We built photography, set design and the lookbook around natural light and raw materials, keeping every frame quiet and tactile.

03

Outcome

The launch drew strong early interest, and the visual language became the base for the studio's later releases.

03

Outcome

The launch drew strong early interest, and the visual language became the base for the studio's later releases.

03

Outcome

The launch drew strong early interest, and the visual language became the base for the studio's later releases.

Salt & Stone pottery shelves, tile samples, gift box and brand card in a ceramics studioClose-up of a speckled Salt & Stone pedestal bowl in warm lightSalt & Stone terracotta box and cream card on linen, marked Ceramic Collection
Salt & Stone pottery shelves, tile samples, gift box and brand card in a ceramics studioClose-up of a speckled Salt & Stone pedestal bowl in warm lightSalt & Stone terracotta box and cream card on linen, marked Ceramic Collection

Copyright 2026

Jonas Verdin.

All Rights Reserved.

Created by

Copyright 2026

Jonas Verdin.

All Rights Reserved.

Created by

Copyright 2026

Jonas Verdin.

All Rights Reserved.

Created by

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