Oro Coffee
A warm, confident identity for a small-batch roaster moving from market stalls to its first café. The system pairs a hand-cut wordmark with a palette drawn from roasting stages.
Client
Oro Coffee Roasters
Role
Brand identity
Categories
Branding
,
Graphic Design
Year
2026
01
Challenge
Oro was outgrowing its market-stall look just as it prepared to open its first café. It needed an identity that could hold up in a permanent space.
01
Challenge
Oro was outgrowing its market-stall look just as it prepared to open its first café. It needed an identity that could hold up in a permanent space.
01
Challenge
Oro was outgrowing its market-stall look just as it prepared to open its first café. It needed an identity that could hold up in a permanent space.
02
Approach
We built the system around a hand-cut wordmark and a palette drawn from roasting stages, then added simple packaging rules the team could apply on its own.
02
Approach
We built the system around a hand-cut wordmark and a palette drawn from roasting stages, then added simple packaging rules the team could apply on its own.
02
Approach
We built the system around a hand-cut wordmark and a palette drawn from roasting stages, then added simple packaging rules the team could apply on its own.
03
Outcome
The café opened with one consistent look across cups, bags and signage, and the brand now travels easily from market stall to storefront.
03
Outcome
The café opened with one consistent look across cups, bags and signage, and the brand now travels easily from market stall to storefront.
03
Outcome
The café opened with one consistent look across cups, bags and signage, and the brand now travels easily from market stall to storefront.
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Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by