Journal

How a one-page brief turns into the first rough sketches, and why I keep them ugly on purpose.

A slow afternoon among modernist posters and what their margins still teach about restraint.

Five small habits that help me restart when a project stalls and every idea feels flat.

Moving from hourly rates to clear project fees, and how to explain the difference to clients.

A practical checklist for sizes, formats and compression that keeps portfolio pages fast.

Why short feedback cycles beat big reveals, and how I structure them with clients.

Street signs, receipts and shop fronts: building a personal archive of lettering found in the wild.

Starting a layout from a palette instead of a wireframe, and when that approach works best.

How a short list of criteria helps me turn down work that would not fit, without burning bridges.

A clean collection structure for projects and articles that stays easy to edit after launch.

A checklist for stepping back from a design before it goes to the client.

Rooms, corridors and light: borrowing ideas from buildings to plan the flow of a page.