Alder & Finch
Identity for an interior design studio known for warm, lived-in spaces. The brand combines a classic serif with a flexible system of material swatches.
Client
Alder & Finch Studio
Role
Brand identity
Categories
Branding
,
Web Design
,
Graphic Design
Year
2024
01
Challenge
The studio was known for warm, lived-in interiors, but its brand felt generic next to the spaces it created.
01
Challenge
The studio was known for warm, lived-in interiors, but its brand felt generic next to the spaces it created.
01
Challenge
The studio was known for warm, lived-in interiors, but its brand felt generic next to the spaces it created.
02
Approach
We paired a classic serif with a flexible system of material swatches that can be mixed for each project.
02
Approach
We paired a classic serif with a flexible system of material swatches that can be mixed for each project.
02
Approach
We paired a classic serif with a flexible system of material swatches that can be mixed for each project.
03
Outcome
The new identity reads as part of the studio's work, and the team can extend it across proposals and print.
03
Outcome
The new identity reads as part of the studio's work, and the team can extend it across proposals and print.
03
Outcome
The new identity reads as part of the studio's work, and the team can extend it across proposals and print.
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Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by
Copyright 2026
Jonas Verdin.
All Rights Reserved.
Created by